A day in the life

“Living the Future: Exploring City Visions Through Persona-Based Urban Design”

This tool immerses participants in a visionary exploration of future cities by adopting different personas associated with specific city visions. Experts guide the process as participants envision a day in the life of these personas, considering their unique needs, characteristics, and daily routines. Through collaborative brainstorming and dialogue, participants delve into potential sustainability and urban design options that can support these personas’ everyday practices

Depending on the size of the focus group and the number of the analyzed end-user personas (about 20 minutes per personas). The timing can depend on UCDCW formats and to the target participant

OUTCOMES

Day in the life stories of a number of personas. Journey maps (to be developed afterwards by project team with the support of facilitators) illustrating the link between design proposal and personas life

OBJECTIVES

• Envision desirable outcomes for specific end-user personas within a city vision context
• Simulate a day in the life of the persona to understand their needs and challenges
• Tailor urban design and planning solutions to meet the specific requirements of different user groups

FACILITATORS

The exercise needs to be guided and facilitated by experts. At least four facilitators, one per city vision, are recommended for this tool

TARGET GROUP

Communities, decision makers, policy-makers, city officials, local experts, practitioners, students, community leaders, NGOs, Third Sector, private stakeholders

BASELINE MATERIAL
PREPARATION

At this stage, experts prepare presentations about city visions (Green and Blue city, Circular city, Zero-Carbon city, 15 minutes city, Disaster Resilient city), End-user persona profiles to be delivered in a printed format and personas canvas printed or filled in a digital version. Baseline material also includes printed posters and cards for each city visions, post-its, markers and flipchart paper

PRESENTATION OF THE CITY VISIONS

The activity begins, if not already done, with a presentation of city visions such as the Green and Blue city, Circular city, Zero-Carbon city, all framed within the Metadesign framework.

VISIONING
EXERCISE

Each group embarks on a visioning exercise, envisioning the persona and their city in the year 2050. They delve into a typical day in the life of their persona, taking into account their unique needs, characteristics, and daily journeys.

POTENTIAL URBAN
SOLUTIONS

Participants brainstorm with experts and discuss potential sustainability and urban design options that can support the persona’s daily practices and needs

ENHANCED
CITY VISIONS

It results in a visual representation of the imagined day in the life of the persona, showcasing the identified interventions and solutions required to enhance their daily routines in city visions

Marie walks from her home in Montreuil to her school on the other side of Porte de Montreuil. Green pedestrian paths make the journey pleasant and safeA

At school, Marie and her classmates go on a field trip to a nearby urbam forest to learn about the importance of urban biodiversity

During lunch, Marie plays with her friends in the schoolyard which has been transformed into a green oasis

In the afternoon, Marie has math class. Even though her school is located in a very noisy area, she is able to focus thanks to the recent acoustic insulation of the school building.

After school, Marie enjoys football practice at the newly renovated sports facilities near Porte de Montreuil

Ask for more

Communities, decision makers, policy-makers, city officiels, NGOs please contact us for further informations